Answer three questions about what you want to publish and get PERMITTED, PROHIBITED or GREY under ICAI's revised Code of Ethics, with the basis cited. Free.

ICAI finally let CAs market. Nobody agrees where the line is. Three questions, and you will know — including where the honest answer is nobody knows yet.

A WhatsApp, SMS or e-mail broadcast to non-clients, for a non-exclusive service, now returns GREY instead of permitted. ICAI's 2026 announcement opens push technology for services not exclusive to the profession — but the ESB's standing decision on its own *Recent decisions* page says a member may not use messaging applications to make people aware of his practice, and nothing published says which governs.

AI tools for chartered accountants · icai tools

AI tools for chartered accountants

Can I Post This? ICAI Advertising & Website Ethics Checker

by CA Karan Gupta

ICAI finally let CAs market. Nobody agrees where the line is. Three questions, and you will know — including where the honest answer is nobody knows yet.

Last statutory update: 26 Sept 2026 — A WhatsApp, SMS or e-mail broadcast to non-clients, for a non-exclusive service, now returns GREY instead of permitted. ICAI's 2026 announcement opens push technology for services not exclusive to the profession — but the ESB's standing decision on its own *Recent decisions* page says a member may not use messaging applications to make people aware of his practice, and nothing published says which governs.

Statutory context

Revised 13th Edition of the ICAI Code of Ethics, in force 1 April 2026: push technology is permitted for services not exclusive to the CA profession; network firm websites; client-name versus nature-of-work split; app aggregators; unchanged prohibitions on solicitation, testimonials, superlatives, disparagement, banner ads and private awards. Advertising and solicitation are Items (6) and (7) of Part I of the First Schedule (Board of Discipline, s.21A). GREY findings route to the Ethical Standards Board. Confirm the live Code and ESB position before you publish.

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The workspace opens on tools.cakarangupta.com so site login and browser storage stay isolated. Print and local downloads work in the tool itself.

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